World Flower Forum

Tours événements renews itself with an unprecedented event: the World Flower Forum - Mondial des Fleurs, the largest international rendezvous for Professionals of the flower world and the fans of Floral Art.

This event relies on the know-how of reputed experts of the flower world. The city of Tours is located at the heart of “The Loire Valley, also named Garden of France“. Tours, that received the label “Fleur d’Or 2014“, (Golden Flower award granted by the Conseil National des Villes et Villages fleuris), will become for a weekend the capital of the flower world.

This event enables all the professionals and fans of floral art, to exchange, to discover the new trends of the market… and to highlight the expertise of the entire sector.

Do not miss:
• The Fiacre d'Or, the appointment of the best French Florist Company of the year (saint Fiacre is the patron saint of gardeners)
• A Show of Floral Art, with demonstrations by international great masters of the floral art and by “Meilleurs Ouvriers de France“ (Best Craftsmen of France)
• A Space dedicated to Trends and Decoration, with 10 presentations
• A National Amateur Floral Art Contest
• Many other events, of which the final of the Oasis® Raimbow® Cup...


Vinci International Convention Centre
boulevard Heurteloup 26
37042 Tours Cedex 1

Phone: 33 (0)2 47 32 60 48
Loading map...

Are you a florist?

Subscribe to our website if you are a professional florist. Make sure you are using our website to the full extend.

Register as a florist

Stay informed

Subscribe to our newsletter if you want to be updated on new developments, inspiration, tips & tricks, ... .

When you submit your application, you agree to the processing of your data as stated in our privacy policy.