The freshest way in floral business

Fresh flowers and plants, ready-made flower arrangements and the right services are becoming ever more important in the retail trade – demand is growing and the decoration sector is flourishing. Fresh flowers and plants were more popular than ever at the last Christmasworld, the world's leading trade fair for seasonal and festive decorations. For this reason, Messe Frankfurt is now launching an innovative trade fair concept with new sales potential

With Floradecora, which is being held from 27 – 30 January 2017 in Frankfurt am Main, we are creating in parallel with Christmasworld an ordering platform for immediately available cut flowers and ornamental plants. For you this means:

  •     More sales for your business at the new top international event of year – right at the heart of the most profitable market in Europe.
  •     Here you'll meet top buyers from new and familiar sectors with money to spend.
  •     Present your ready-for-sale and ready-to-order products that can be sold immediately in retail outlets, and create a direct link between greenhouse and store.
  •     Use an array of presentation areas at the fair to win over potential buyers.
  •     Benefit, too, from the international Christmasworld consumer goods trade fair, which is being held in parallel.


Messe Frankfurt Exhibition GmbH
Ludwig-Erhard-Anlage 1
60327 Frankfurt am Main

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