Fresh flowers, plants and ready-made flower arrangements are becoming significantly more important in the retail trade as a complement to seasonal and festive decoration. Floradecora, the new fair for ordering immediately available cut flowers and decorative plants, to be held in Frankfurt am Main from 26 to 30 January 2018, picks up on this trend. The innovative exhibition concept, which takes place at the same time as Christmasworld, creates a perfect link between fresh flowers and seasonal decoration.


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