Smithers-Oasis, a worldwide leader in the floriculture and floral design industry, is launching a new floral design media - OASIS® TerraBrick™ Floral Media. Made with plant-based, renewable, natural coir and a compostable binder, OASIS® TerraBrick™ Floral Media has been certified OK compost HOME and OK compost INDUSTRIAL.
“Smithers-Oasis is extremely excited about this product,” said Robin Kilbride, President and CEO of Smithers-Oasis. “Our Research team has been working on its development for years, and we believe OASIS® TerraBrick™ Floral Media is the most impactful invention in the floral design space since the creation of OASIS® Floral Foam in 1954.”
“We started this project with a long list of performance targets,” continued Kilbride. “OASIS® TerraBrick™ Floral Media checks all of the boxes.” In addition to being certified OK compost HOME and OK compost INDUSTRIAL, the product offers a sturdy foundation in which to create floral designs, allowing design from all sides. The product can be cut to fit any container or can be used on a dish or plate so that it can be seen and incorporated into the design.
“We’ve done extensive product testing in a number of our Research laboratories. This product offers very good flower life and meets the other rigorous testing standards that we establish for all our products. Of course, our testing extended beyond our laboratories into the hands of floral designers around the world. That feedback was key to achieving our goals.”
OASIS® TerraBrick™ Floral Media is initially launching in the United States, Canada and Europe. Launches in other markets will continue throughout the year.
In the meantime, you can visit terrabrick.oasisfloral.com to learn more about the product and sign up to find out when it is available in your market.