The newest type of OASIS® Floral Foam on the market can make your flowers last up to 50% longer and open up a more profitable design range. That’s why it’s one of the most striking product developments for florists in years.
There was a time when practically every arrangement that left the flower shop was made with OASIS® Floral Foam. Throughout the years bouquets have been growing more popular as an alternative. But is it, really?
Is selling bouquets quicker and easier?
Still a lot of florists think that selling bouquets is quicker and easier, and that a consumer prefers a mixed bouquet. That’s true for some cases, but for a lot of them it isn’t.
- For wedding – and funeral arrangements OASIS® Floral Foam remains the top choice. These advantages are still not recognized in regular gift arrangements – which automatically results in going back to bouquets.
- Going back to bouquets looks harmless, but it isn’t. It’s actually a risky trend. Not only will supermarkets be able to copy your designs infinitely, the florist also risks to lose even more market share. A trend which is already visible in some countries.
- The consumer prefers the talent to make unique creations. At least when they are offered the choice. This is what makes a florist special.
- The protection of profit margins is of crucial importance. Besides offering a longer lasting and unique looking range of floral foam arrangements, the arrangements simply require less flowers to obtain an impressive result. They can hold some leftovers or even broken heads. This has a direct impact on your profit margin, even including the cost of your OASIS® Floral Foam base, a plate or container and working hours.
For many florists it will be a complete mind set change to offer arrangements instead of hand tied bouquets, but it is worthwhile from a entrepreneur as well as a consumer point of view. The development of OASIS® Floral Foam Maxlife is thus not only about longer flower life, but certainly about the advantages for the florist as far as profit margins, a larger customer satisfaction and repeat purchase.